Category research: from market size to actionable niches
Category GMV and top lists show how big the arena is; combine price bands and seller structure to decide differentiation vs value plays.
The common mistake is sizing only on totals—big totals often mean mature competition, so read concentration and price bands together.
INSYDOR category mode is built for fast alignment before range reviews: where space exists, and on which side of the demand curve.
Chain “category trend + listing analytics”: category sets direction, listing proves whether a SKU deserves more capital.